Factors Of On-page SEO:

There is the following type of on-SEO Factors :

1.Title:

The length of the title should be 60 to 70 characters or 648 PX .and the inside 40 characters should use the main keyword.

2.Meta Description: 

Length of Short Description should be 160 to 170 characters or 996 PX.

3.Use Of Keyword :

A keyword is basically a word or sentence which people search mostly on the search engine. That helps to make content SEO friendly, which helps to rank the page in the Search engine result page [SERP].

4.Use of Heading, List, Italic, Bold, Underline tags are important in SEO :

The use of these tags have not any crucial ranking factor but it makes it easier to read your content by the user. These tags make systematic and readable content that is easy for users to read.

5. Bounce rate :

Google Analytics tracks the number of visitors who come to your page and leave, and how much time the visitors spend on your page.

Bounce rate is the percentage of single-engagement visits to your site.

Bounce rate cannot be 0%(if a visitor come to your page to read then he leaves your page).

How to calculate bounce rate?

A total number of one-page visits divided by the total number of entries to a website.

Bounce rate should be maintained to 40-60%.

6.What is load time?

Load time refers to the time a visitor wait to open your website completely. The ideal load time should be 3 seconds or less. It impacts the user experience. If load time is poor or more than 7 seconds than it will affect the bounce rate on your website.

GTmetrix tool helps to check the load time of your website and audit the website, total page size, and total requests(requests should not be more than 100).

Pagespeedinsight tool also helps to check load time and many more details regarding webpage.

7.What is Outbound Link ?

An outbound link is a link from your website to a different website, An Outbound link for you is an inbound link for someone else. the outbound link also called an external link.
Example:  Like News Blog And Wikipedia, In these sites link refers to discover useful content and they can improve organic traffic and build trust and relation with other businesses.
 

8.What is an Inbound Link?

An Inbound link is a link from different website to your website, An inbound link for you is outbound link for someone else .inbound link also called an Internal link.
Example: Like Linkedin and the Facebook link takes readers to another page of our website.

 

9.What is a Canonical Tag? Why use in SEO?

A canonical tag is an HTML element that helps webmasters to prevent replica content, In simple words,

If you have a similar type of content available under different URLs, you can use canonical tags to specify

Which version of a page to be indexed.

 

Example : <link rel =” canonical” href=https://DSOM.com/ />

 

10.Image Optimization [alt tag] :

Image optimization is about reducing the file size of your image as much as you need without dropping any quality so that your webpage load time remain low, It all about Images SEO.

Alt attribute is used within Img tag an HTML code to describe the appearance and function of an image on a webpage.

The alt text helps screen reading tools describe image to visually impaired readers and all search engine to crawl and rank your website.

Example :<img src=”dog.jpg” alt=”dog” title=” Pet Shop” >

11.Broken Links :

Broken Links are links that expire and don’t work after some time,

Broken links are bad for user experience also be harmful to website relation between SERP. avoid broken content links check time-to time and remove the link after broken from your website.

Check the broken link:  https://www.brokenlinkcheck.com/

12.Mobile Friendly SEO :

Mobile Seo refers to search engine optimization of websites with smooth viewing on mobile devices.

Because 50 percent of internet user surfing websites through their mobile phones.

Google is also favoring mobile-friendly sites.