SEO in Digital Marketing And Factors of SEO

 
What is SEO in Digital Marketing?

SEO full form is search engine optimization. SEO is the process of improving the quality and increasing of traffic to a website or a webpage from search engine result page[SERP], SEO targets unpaid organic traffic rather than paid traffic.

What are the SEO Techniques?

There is the following type of SEO Techniques :

What is White hat SEO ?

White hat SEO techniques include improving your Site ranking on  a Search Engine Result Page(SERP) without breaking any rules and regulations of search engines' terms and services.

What is Grey hat SEO?

Grey hat SEO techniques are legal methods to improve your site ranking though they could one day become a Black hat.

 What is Black hat SEO ?

Improving site ranking by violating the search engine's terms and services are Black hat SEO techniques.

What is Negative SEO ?

Negative SEO includes practices of using black hat SEO and some unethical techniques to sabotage a competitor's ranking in search engines.

 

Types of SEO:

1 .On-page SEO 

2 .Off-page SEO 

☝ On-page SEO :

On-page SEO  is the process of optimizing different parts of your website that affect your search engine result page rankings. Where your website appears in search engine results pages is determined by a number of ranking factors including site accessibility, page speed, optimized content, keywords, title tags, etc.  It’s the stuff that you have control over and can change on your own website. 

☝ Off-page SEO :

Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets ON social media.

Factors Of On-page SEO Factors:

Here are some rules for on-page SEO, That helps the user to rank the page on Search Engine Result Page [SERP] or Search engine.

・Title

・Meta Description

・Use of Headings

・Bounce Rate

・Load Time

・Mobile Friendly

・Cannonical Tag

・Image Optimization Tool[Alt Attribute]

・Inbound Link

・Outbound Link

・.Broken Links

・Keyword Density Checker Tool

 

All The Data About Rules Of ON-Page SEO Given in my next blog.